When you hear the word Start-up, what do you think of? Lots of venture capital raised quickly to create showy products that cater to a niche market? Almost daily we see the demise of these companies in the news and the reality of the “Fail Fast” model. But this is not true for all start-ups, such as Evernote which opened in 2004. The company is currently facing the harsh reality of two options: slow death or a complete makeover. Erin Griffith for the New York Times offers a detailed look at Evernote as an example of a long standing, 15 years, start-up in her article, A Unicorn Lost in the Valley, Evernote Blows Up the ‘Fail Fast’ Gospel.
