Just What is a “Becomer?”

abc_familyThe new name that branders are giving the life stage between ages 14-34.  Defined by Tom Ascheim, president of ABC Family, as, “The time from your first kiss to your first kid.”  Disney’s Family Channel Aims Younger Than Millennials With New Name.  The channel will be renamed, Freeform, a vision of how teens and twenties currently utilize media.  It is unusual that such a successful station would undergo these major changes, but Disney executives want to stay ahead of the curve and continue their seamless audience flow.

Job Well Done?

1351888275303_8129641A four-question performance review? One that focuses on what the employee is doing currently, instead of the distant past? The consulting firm Deloitte is experimenting with this four-question review model, two of which are yes or no questions.  Imagine being judged for the quality of your work, right at that moment.  Novel idea.

What if you could replace performance evaluations with four simple questions?