The author, Gina Keating, as quoted by NPR’s Steve Inskeep:
“This is a much bigger bet. It’s a lot more expensive; it is going to hit their bottom line in terms of cost,” she says, “and the objective here is to sign up subscribers — that’s all it is. It’s to bring people in the door, get them to see House of Cards, and then look around and see what else there is, and stick around.”‘
Inskeep went on to ask her if Netflix, with their 15 years of data concerning subscribers, knew that there were potential subscribers that could be reached by the business model of offering an original series, all at one time. Keating confirmed this.
She’s correct. The first thing I thought when I heard this interview was, maybe it’s time to add streaming to my Netflix subscription. I’ve been Netflixed.