If Memory Serves…

12002805_10207559757622144_3896228398302536321_nWhere were you on 9/11?  What do you remember about the exact moment you heard the news or saw the events unfolding on television?  Now think again, are you sure?  Were you really at the office or on the street, in a restaurant having coffee?  In a study begun shortly following 9/11/2001, researchers asked people these very questions.  One year, five years and ten years later, they repeated the same and found that in the years that followed, 40% changed their stories.  It is fascinating how the human mind works and takes in details from various locations such as news media and others around us.  So, where were you actually on this day fourteen years ago?

Why 40% of Americans Misremember Their 9/11 Experience

It’s The Little Things

A delicious slick of pepperoni pizza over white backgroundReading this article made me realize that small details are very important, but that it takes observant people who are willing to act to make them count.  What this young mother did with a pizza order, got her the help she needed.

This is also true in the accounting business.  Small details that could save/cost you money can easily be overlooked.  It takes an attentive CPA with an eye for detail to best serve your business interests.

Florida woman’s online order asks for pizza, police help