Ever had a gadget that took months to learn? Companies often fall to the idea that newly designed tech gear should be the most advanced and up-to-date. This may translate to non-user friendly as Jeffery Zeldman, a web designer and entrepreneur recognizes in the article, Uncomplicated Technology, and Why It’s Always Worth Your Money, “When I started in web design, computers were for nerds, and people took pride in how difficult everything was,” but in reality, the most successful products, “haven’t been the most advanced, sophisticated or beautiful, necessarily,” he explained, “but they were the ones that understood what consumers wanted to do and enabled them to do it.”
