Word of Mouth

We often see social media rants about products, but do they actually represent how we feel about the brands or are they really just a way to blow off steam?  Janet Morrissey for the New York Times explores this question in her article, Brands Heed Social Media. They’re Advised Not to Forget Word of Mouth and reminds companies what studies show.  Even when we put things out for the world to see, the words from our mouths the next day may be a very different story.

Instagram For The Win

As social media use continues to escalate around the world, you might be surprised to learn who is leading the pack.  Even with over two billion users, Facebook isn’t growing at the rapid rate of Instagram, who last year gained 100 million users in six-months.   Farhad Manjoo for the New York Times dives deeper into the intricacies of our love for (and frustrations with) social media in his article, Why Instagram Is Becoming Facebook’s Next Facebook.