eBay announced last Thursday that it would no longer use PayPal as its primary processing service. Moving to Ayden, a Netherlands based firm and promising lower costs for consumers and a more streamlined customer experience. PayPal was acquired by eBay in 2002 and spun off in 2014 after pressure from activist investor Carl Icahn. The two remain contractually related until 2023.
Wednesday, Google announced they would ban all ads pertaining to payday loan businesses. Customers will still be able to find these companies through an organic search on the browser but the ads will not be featured. Google has seen fit to “edit” their ad content previously as noted by Christine Hauser for the New York Times in, Google to Ban All Payday Loan Ads.
Google has taken similar action against advertisements for other products or services that it deems harmful or dangerous, such as guns, fireworks and tobacco. Last year, Google disabled more than 780 million advertisements for reasons ranging from counterfeiting to phishing.
It’s quite refreshing to see such a well known, worldwide company taking a stand of this magnitude. Go Google!
“If you’re just out there fishing for new customers, Facebook is by far the most efficient channel,” said Bob Buch, chief executive of SocialWire, a San Francisco company that helps retailers market on Facebook.
What do you think? Have you used Facebook as part of your marketing strategy? Does it work? From the numbers, it appears lots of individuals and companies think so.