As much as we all dream of companies who serve the greater good, supply amazing products and make money, it’s an almost unachievable business plan. Started as a marketplace for vintage arts and crafts, Etsy went public in 2015 and slowly began shifting its focus away from original tenants and toward making money.
We all need a little levity at one time or another. Just like we need to unplug from our devices. Getting ready for the holidays? Check out these creative and humorous email, auto-replies in Tim Herrera’s article, Your Best Ways to Say ‘Sorry, I’m Out of the Office’.
It’s no secret that companies spend millions on branding and advertising, but having an actual story of the entrepreneur’s ‘climb to success’ may boost sales even when people don’t initially like the product. According to Charles Duhigg for the New York Times, Yoplait Learns to Manufacture Authenticity to Go With Its Yogurt. Yoplait yogurt, a subsidiary of General Mills, continues their journey in an effort to produce a sense of authenticity for their new product Oui. Single-serve yogurt, created in the French style served in a glass jar.
Will these changes finally give the company the historical connection they’ve been seeking?
Have you tried Oui? Leave your impressions in the comments section.
Holacracy is a new business model that strives to offer every employee a voice. But can a large business function in this way? Is the transition to such a new and different model too much for workers to handle? Could it be that even as independent adults we still desire to have a boss?
At Zappos, Pushing Shoes and a Vision