{"id":980,"date":"2014-11-22T16:52:15","date_gmt":"2014-11-22T21:52:15","guid":{"rendered":"http:\/\/www.nw-cpa.com\/?p=980"},"modified":"2014-11-22T16:52:15","modified_gmt":"2014-11-22T21:52:15","slug":"theyll-never-let-it-go-and-we-wouldnt-want-them-to","status":"publish","type":"post","link":"https:\/\/www.nw-cpa.com\/?p=980","title":{"rendered":"They&#8217;ll Never Let It Go and We Wouldn&#8217;t Want Them To"},"content":{"rendered":"<p><a href=\"http:\/\/www.nw-cpa.com\/wp-content\/uploads\/2014\/11\/10703889_10205493758089780_8847839229729015625_n.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-981\" src=\"http:\/\/www.nw-cpa.com\/wp-content\/uploads\/2014\/11\/10703889_10205493758089780_8847839229729015625_n-300x300.jpg\" alt=\"10703889_10205493758089780_8847839229729015625_n\" width=\"300\" height=\"300\" srcset=\"https:\/\/www.nw-cpa.com\/wp-content\/uploads\/2014\/11\/10703889_10205493758089780_8847839229729015625_n-300x300.jpg 300w, https:\/\/www.nw-cpa.com\/wp-content\/uploads\/2014\/11\/10703889_10205493758089780_8847839229729015625_n-150x150.jpg 150w, https:\/\/www.nw-cpa.com\/wp-content\/uploads\/2014\/11\/10703889_10205493758089780_8847839229729015625_n.jpg 480w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Disney tends to make more off of the branded merchandise than the movie itself, wild huh? \u00a0\u201cWe create products that extend the storytelling \u2014 the emotional connection that the consumer has when they\u2019re seeing the film carries on in the three-dimensional world,\u201d says Josh Silverman, the executive vice president for global licensing. And they hit the jackpot in a big way with Frozen. \u00a0Spanning the ages and the sexes. \u00a0So, do you have an Elsa, Anna or Kristoff at your house? \u00a0Or would you secretly like to be one of the characters yourself? \u00a0I&#8217;m sure Disney can help you with that.<\/p>\n<h2 id=\"story-heading\" class=\"story-heading\" style=\"color: #000000;\"><a href=\"http:\/\/www.nytimes.com\/2014\/11\/23\/magazine\/how-disney-turned-frozen-into-a-cash-cow.html?smprod=nytcore-iphone&amp;smid=nytcore-iphone-share&amp;_r=0\">How Disney Turned \u2018Frozen\u2019 Into a Cash Cow<\/a><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Disney tends to make more off of the branded merchandise than the movie itself, wild huh? \u00a0\u201cWe create products that extend the storytelling \u2014 the emotional connection that the consumer has when they\u2019re seeing the film carries on in the three-dimensional world,\u201d says Josh Silverman, the executive vice president for global licensing. And they hit &hellip; <a href=\"https:\/\/www.nw-cpa.com\/?p=980\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">They&#8217;ll Never Let It Go and We Wouldn&#8217;t Want Them To<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,78],"tags":[184,180,186,188,182,183,185,181,187],"class_list":["post-980","post","type-post","status-publish","format-standard","hentry","category-business-model","category-marketing","tag-costumes","tag-disney","tag-earnings","tag-emotions","tag-frozen","tag-let-it-go","tag-movies","tag-pricness","tag-storytelling"],"_links":{"self":[{"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=\/wp\/v2\/posts\/980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=980"}],"version-history":[{"count":2,"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=\/wp\/v2\/posts\/980\/revisions"}],"predecessor-version":[{"id":983,"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=\/wp\/v2\/posts\/980\/revisions\/983"}],"wp:attachment":[{"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}