{"id":1687,"date":"2019-07-16T16:50:16","date_gmt":"2019-07-16T21:50:16","guid":{"rendered":"http:\/\/www.nw-cpa.com\/?p=1687"},"modified":"2019-07-16T16:50:16","modified_gmt":"2019-07-16T21:50:16","slug":"flash-in-the-pan","status":"publish","type":"post","link":"https:\/\/www.nw-cpa.com\/?p=1687","title":{"rendered":"Flash in the Pan"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"http:\/\/www.nw-cpa.com\/wp-content\/uploads\/2019\/07\/startup-1018514_960_720.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-1688\" src=\"http:\/\/www.nw-cpa.com\/wp-content\/uploads\/2019\/07\/startup-1018514_960_720-300x225.png\" alt=\"\" width=\"169\" height=\"127\" srcset=\"https:\/\/www.nw-cpa.com\/wp-content\/uploads\/2019\/07\/startup-1018514_960_720-300x225.png 300w, https:\/\/www.nw-cpa.com\/wp-content\/uploads\/2019\/07\/startup-1018514_960_720-768x575.png 768w, https:\/\/www.nw-cpa.com\/wp-content\/uploads\/2019\/07\/startup-1018514_960_720.png 960w\" sizes=\"auto, (max-width: 169px) 100vw, 169px\" \/><\/a>When you hear the word Start-up, what do you think of? \u00a0Lots of venture capital raised quickly to create showy products that cater to a niche market? Almost daily we see the demise of these companies in the news and the reality\u00a0of the &#8220;Fail Fast&#8221; model. \u00a0But this\u00a0is not true for all start-ups, such as Evernote which\u00a0opened in 2004. The company is currently facing\u00a0the harsh reality of two options: slow death or a complete makeover. Erin Griffith for the New York Times offers a detailed look at Evernote as an example of a long standing, 15 years, start-up in her article,\u00a0<strong><span class=\"balancedHeadline\"><a href=\"https:\/\/www.nytimes.com\/2019\/06\/28\/business\/evernote-what-happened.html?smid=nytcore-ios-share\">A Unicorn Lost in the Valley, Evernote Blows Up the \u2018Fail Fast\u2019 Gospel<\/a>.<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When you hear the word Start-up, what do you think of? \u00a0Lots of venture capital raised quickly to create showy products that cater to a niche market? Almost daily we see the demise of these companies in the news and the reality\u00a0of the &#8220;Fail Fast&#8221; model. \u00a0But this\u00a0is not true for all start-ups, such as &hellip; <a href=\"https:\/\/www.nw-cpa.com\/?p=1687\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Flash in the Pan<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[1067,1289,1287,1286,469,1290,1288,454,40],"class_list":["post-1687","post","type-post","status-publish","format-standard","hentry","category-business-model","tag-business","tag-company-makeover","tag-evernote","tag-fail-fast-model","tag-new-york-times","tag-silicon-valley","tag-slow-death","tag-start-up","tag-venture-capital"],"_links":{"self":[{"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=\/wp\/v2\/posts\/1687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1687"}],"version-history":[{"count":1,"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=\/wp\/v2\/posts\/1687\/revisions"}],"predecessor-version":[{"id":1689,"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=\/wp\/v2\/posts\/1687\/revisions\/1689"}],"wp:attachment":[{"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}