{"id":1455,"date":"2017-06-30T16:01:56","date_gmt":"2017-06-30T21:01:56","guid":{"rendered":"http:\/\/www.nw-cpa.com\/?p=1455"},"modified":"2017-06-28T16:22:03","modified_gmt":"2017-06-28T21:22:03","slug":"why-the-back-story-matters","status":"publish","type":"post","link":"https:\/\/www.nw-cpa.com\/?p=1455","title":{"rendered":"Why The Back Story Matters"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"http:\/\/www.nw-cpa.com\/wp-content\/uploads\/2017\/06\/iPsW3Dwi.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-1456\" src=\"http:\/\/www.nw-cpa.com\/wp-content\/uploads\/2017\/06\/iPsW3Dwi-300x300.jpg\" alt=\"\" width=\"145\" height=\"145\" srcset=\"https:\/\/www.nw-cpa.com\/wp-content\/uploads\/2017\/06\/iPsW3Dwi-300x300.jpg 300w, https:\/\/www.nw-cpa.com\/wp-content\/uploads\/2017\/06\/iPsW3Dwi-150x150.jpg 150w, https:\/\/www.nw-cpa.com\/wp-content\/uploads\/2017\/06\/iPsW3Dwi.jpg 512w\" sizes=\"auto, (max-width: 145px) 100vw, 145px\" \/><\/a>It&#8217;s no secret that companies spend millions on branding and advertising, but having an actual story of the entrepreneur&#8217;s &#8216;climb to success&#8217; may\u00a0boost sales even when people don&#8217;t initially like the product. \u00a0According to Charles Duhigg for the <em>New York Times,\u00a0<\/em><strong>Yoplait Learns to Manufacture Authenticity to Go With Its Yogurt.<\/strong> Yoplait yogurt, a subsidiary of General Mills, continues their journey in an effort to produce a sense of authenticity for their new product Oui. \u00a0Single-serve yogurt, created in the French style\u00a0served in a glass jar.<\/p>\n<p style=\"text-align: justify;\">Will these changes finally give the company the historical connection they&#8217;ve been seeking?<\/p>\n<p style=\"text-align: justify;\">Have you tried Oui? \u00a0Leave your impressions in the comments section.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s no secret that companies spend millions on branding and advertising, but having an actual story of the entrepreneur&#8217;s &#8216;climb to success&#8217; may\u00a0boost sales even when people don&#8217;t initially like the product. \u00a0According to Charles Duhigg for the New York Times,\u00a0Yoplait Learns to Manufacture Authenticity to Go With Its Yogurt. Yoplait yogurt, a subsidiary of &hellip; <a href=\"https:\/\/www.nw-cpa.com\/?p=1455\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Why The Back Story Matters<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[955,956,356,954,952,953,950,951],"class_list":["post-1455","post","type-post","status-publish","format-standard","hentry","category-business-model","tag-authenticity","tag-backstory","tag-business-model","tag-french-yogurt","tag-general-mills","tag-oui","tag-yogurt","tag-yoplait"],"_links":{"self":[{"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=\/wp\/v2\/posts\/1455","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1455"}],"version-history":[{"count":1,"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=\/wp\/v2\/posts\/1455\/revisions"}],"predecessor-version":[{"id":1457,"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=\/wp\/v2\/posts\/1455\/revisions\/1457"}],"wp:attachment":[{"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1455"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1455"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}