{"id":1432,"date":"2017-05-15T23:27:39","date_gmt":"2017-05-16T04:27:39","guid":{"rendered":"http:\/\/www.nw-cpa.com\/?p=1432"},"modified":"2017-05-17T10:31:48","modified_gmt":"2017-05-17T15:31:48","slug":"try-it-then-buy-it","status":"publish","type":"post","link":"https:\/\/www.nw-cpa.com\/?p=1432","title":{"rendered":"Try It Then Buy It"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"http:\/\/www.nw-cpa.com\/wp-content\/uploads\/2017\/05\/Makeup.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-1434\" src=\"http:\/\/www.nw-cpa.com\/wp-content\/uploads\/2017\/05\/Makeup-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.nw-cpa.com\/wp-content\/uploads\/2017\/05\/Makeup-300x200.jpg 300w, https:\/\/www.nw-cpa.com\/wp-content\/uploads\/2017\/05\/Makeup-768x512.jpg 768w, https:\/\/www.nw-cpa.com\/wp-content\/uploads\/2017\/05\/Makeup-1024x682.jpg 1024w, https:\/\/www.nw-cpa.com\/wp-content\/uploads\/2017\/05\/Makeup.jpg 1280w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>Try it before you buy it at Sephora! \u00a0The nations number one speciality beauty retailer has added all kinds of new touches to their in-store\u00a0shopping experience. \u00a0For example, see yourself in all\u00a0kinds of lashes, experiment with a range of perfumes, or let a\u00a0stylist apply foundation from their large collection. \u00a0In a selfie obsessed and friend critiquing world, this allows the customer to get a feel for the cosmetics before they make a purchase. It also inspires shoppers to spend lots more time in the store. Sephora is finding that the longer they stay, the more they buy.<\/p>\n<p><strong><a href=\"https:\/\/www.nytimes.com\/2017\/05\/11\/fashion\/sephora-beauty-retail-technology.html?_r=0\">How Sephora Is Thriving Amid a Retail Crisis<\/a><\/strong><\/p>\n<div id=\"story-meta-footer\" class=\"story-meta-footer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Try it before you buy it at Sephora! \u00a0The nations number one speciality beauty retailer has added all kinds of new touches to their in-store\u00a0shopping experience. \u00a0For example, see yourself in all\u00a0kinds of lashes, experiment with a range of perfumes, or let a\u00a0stylist apply foundation from their large collection. \u00a0In a selfie obsessed and friend &hellip; <a href=\"https:\/\/www.nw-cpa.com\/?p=1432\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Try It Then Buy It<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46,78],"tags":[904,676,910,905,906,901,907,567,909,900,903,908,902],"class_list":["post-1432","post","type-post","status-publish","format-standard","hentry","category-business-model","category-marketing","tag-brick-and-mortar","tag-buying","tag-cosmetics","tag-customer","tag-lashes","tag-make-up","tag-perfume","tag-purchase","tag-selection","tag-sephora","tag-shopping","tag-stylist","tag-try-it"],"_links":{"self":[{"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=\/wp\/v2\/posts\/1432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1432"}],"version-history":[{"count":5,"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=\/wp\/v2\/posts\/1432\/revisions"}],"predecessor-version":[{"id":1438,"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=\/wp\/v2\/posts\/1432\/revisions\/1438"}],"wp:attachment":[{"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}