{"id":1155,"date":"2015-10-16T14:12:24","date_gmt":"2015-10-16T19:12:24","guid":{"rendered":"http:\/\/www.nw-cpa.com\/?p=1155"},"modified":"2015-10-16T14:12:24","modified_gmt":"2015-10-16T19:12:24","slug":"just-what-is-a-becomer","status":"publish","type":"post","link":"https:\/\/www.nw-cpa.com\/?p=1155","title":{"rendered":"Just What is a &#8220;Becomer?&#8221;"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"http:\/\/www.nw-cpa.com\/wp-content\/uploads\/2015\/10\/abc_family.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-1156\" src=\"http:\/\/www.nw-cpa.com\/wp-content\/uploads\/2015\/10\/abc_family-300x225.png\" alt=\"abc_family\" width=\"176\" height=\"132\" srcset=\"https:\/\/www.nw-cpa.com\/wp-content\/uploads\/2015\/10\/abc_family-300x225.png 300w, https:\/\/www.nw-cpa.com\/wp-content\/uploads\/2015\/10\/abc_family.png 320w\" sizes=\"auto, (max-width: 176px) 100vw, 176px\" \/><\/a>The new name that branders are giving the life stage between ages\u00a014-34. \u00a0Defined by\u00a0Tom Ascheim, president of ABC Family, as, &#8220;The time from your first kiss to your first kid.&#8221; \u00a0<em><strong><a href=\"http:\/\/www.nytimes.com\/2015\/10\/07\/business\/media\/disneys-family-channel-aims-beyond-millennials-with-new-name.html?smid=nytcore-ipad-share&amp;smprod=nytcore-ipad&amp;_r=0\">Disney\u2019s Family Channel Aims Younger Than Millennials With New Name<\/a>. \u00a0<\/strong><\/em>The channel will be renamed, <em>Freeform, <\/em>a vision of how teens and twenties currently utilize media. \u00a0It is unusual that such a successful station would undergo these major changes, but Disney executives want to stay ahead of the curve and continue their seamless audience flow.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The new name that branders are giving the life stage between ages\u00a014-34. \u00a0Defined by\u00a0Tom Ascheim, president of ABC Family, as, &#8220;The time from your first kiss to your first kid.&#8221; \u00a0Disney\u2019s Family Channel Aims Younger Than Millennials With New Name. \u00a0The channel will be renamed, Freeform, a vision of how teens and twenties currently utilize &hellip; <a href=\"https:\/\/www.nw-cpa.com\/?p=1155\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Just What is a &#8220;Becomer?&#8221;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[46],"tags":[433,436,196,287,435,437,434],"class_list":["post-1155","post","type-post","status-publish","format-standard","hentry","category-business-model","tag-abc-family","tag-becomes","tag-millennials","tag-ratings","tag-re-branding","tag-television","tag-television-station"],"_links":{"self":[{"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=\/wp\/v2\/posts\/1155","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1155"}],"version-history":[{"count":1,"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=\/wp\/v2\/posts\/1155\/revisions"}],"predecessor-version":[{"id":1157,"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=\/wp\/v2\/posts\/1155\/revisions\/1157"}],"wp:attachment":[{"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1155"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1155"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.nw-cpa.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1155"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}