Make the Best of Black Friday

Want to get the best deals and save the most money on Black Friday?  Elissa Sanci for Smarter Living, The New York Times offers tips and shopping best practices in her article: 5 Things to Avoid on Black Friday
Black Friday is a money- and time-sucking vortex. Here’s what not to do this year.
  She highlights her list with entertaining anecdotes of those who fell victim to the seemingly needed purchases and makes recommendations for how to avoid these pitfalls.

The Thought That Counts?

Ever gotten a bad gift and wondered if it was meant to hurt your feelings?  Deborah Y. Cohn, associate professor of marketing at New York Institute of Technology explores the many reasons people select certain gifts for others, often to the detriment of relationships.  Are we really that mean?  Apparently so, or we find that gifts are an easy and quiet way to tell someone what you really think.  Food for thought when shopping for next Christmas!

This is why people give bad Christmas gifts 

Try It Then Buy It

Try it before you buy it at Sephora!  The nations number one speciality beauty retailer has added all kinds of new touches to their in-store shopping experience.  For example, see yourself in all kinds of lashes, experiment with a range of perfumes, or let a stylist apply foundation from their large collection.  In a selfie obsessed and friend critiquing world, this allows the customer to get a feel for the cosmetics before they make a purchase. It also inspires shoppers to spend lots more time in the store. Sephora is finding that the longer they stay, the more they buy.

How Sephora Is Thriving Amid a Retail Crisis