Try It Then Buy It

Try it before you buy it at Sephora!  The nations number one speciality beauty retailer has added all kinds of new touches to their in-store shopping experience.  For example, see yourself in all kinds of lashes, experiment with a range of perfumes, or let a stylist apply foundation from their large collection.  In a selfie obsessed and friend critiquing world, this allows the customer to get a feel for the cosmetics before they make a purchase. It also inspires shoppers to spend lots more time in the store. Sephora is finding that the longer they stay, the more they buy.

How Sephora Is Thriving Amid a Retail Crisis

Beg, Borrow or Buy?

catalog tools imageInvest or borrow?  Kim Myles offers great advice about when to purchase or borrow eight key items in her article, Save Money, Save Space: 8 Things to Borrow Instead of Buy.  From air mattresses to tools to serving dishes, consider her wisdom about storage space and necessity before you make that next impulse buy for a weekend guest or dinner party.