They’ll Never Let It Go and We Wouldn’t Want Them To

10703889_10205493758089780_8847839229729015625_nDisney tends to make more off of the branded merchandise than the movie itself, wild huh?  “We create products that extend the storytelling — the emotional connection that the consumer has when they’re seeing the film carries on in the three-dimensional world,” says Josh Silverman, the executive vice president for global licensing. And they hit the jackpot in a big way with Frozen.  Spanning the ages and the sexes.  So, do you have an Elsa, Anna or Kristoff at your house?  Or would you secretly like to be one of the characters yourself?  I’m sure Disney can help you with that.

How Disney Turned ‘Frozen’ Into a Cash Cow