Truth or Meme?

be8385f5b0de66d1fefca57c34aef8878e95145dbf98fa71aeec1719a0558f57During this election season especially, the public has employed more and more tools to influence the online political narrative, or so it seems, according to Amanda Hess for the New York Times in, Memes, Myself and I: The Internet Lets Us All Run the Campaign.  What a fascinating read and another look into the ways social media continues to inform our views as a nation.  Now, if I could just find the perfect Accounting meme to steer clients my way.

Go Beyond The Friend Zone

Facebook_like_thumb“If you’re just out there fishing for new customers, Facebook is by far the most efficient channel,” said Bob Buch, chief executive of SocialWire, a San Francisco company that helps retailers market on Facebook.

What do you think?  Have you used Facebook as part of your marketing strategy?  Does it work?  From the numbers, it appears lots of individuals and companies think so.