Why The Back Story Matters

It’s no secret that companies spend millions on branding and advertising, but having an actual story of the entrepreneur’s ‘climb to success’ may boost sales even when people don’t initially like the product.  According to Charles Duhigg for the New York Times, Yoplait Learns to Manufacture Authenticity to Go With Its Yogurt. Yoplait yogurt, a subsidiary of General Mills, continues their journey in an effort to produce a sense of authenticity for their new product Oui.  Single-serve yogurt, created in the French style served in a glass jar.

Will these changes finally give the company the historical connection they’ve been seeking?

Have you tried Oui?  Leave your impressions in the comments section.