Instagram For The Win

As social media use continues to escalate around the world, you might be surprised to learn who is leading the pack.  Even with over two billion users, Facebook isn’t growing at the rapid rate of Instagram, who last year gained 100 million users in six-months.   Farhad Manjoo for the New York Times dives deeper into the intricacies of our love for (and frustrations with) social media in his article, Why Instagram Is Becoming Facebook’s Next Facebook. 

Time to Un-Plug?

Empathy, intimacy, learning to read body language and understanding how to talk face-to-face are crucial parts of being human, but now that we spend hours in front of our tiny glowing smartphone screens, scientists fear we are losing our ability to communicate.  According to MIT sociologist Sherry Turkle, these hours devoted to Facebook, games and texts are hurting our capacity to be present with other humans.

When was the last time you chose a walk with a friend over a text or PM chat?

What are we teaching all the children who are playing on phones instead of interacting with those around them?

How Smartphones Are Killing Conversation

Hidden Monopolies?

antique-monopoly-game-hdi0aidsThe attempted merger of AT&T and Time Warner has drawn a lot of attention lately.  So much that a Senate hearing was held last week to investigate the possibility of the combined companies forming a monopoly.  During the meeting of the Senate Judiciary Antitrust Subcommittee, Mark Cuban, internet entrepreneur, made the comment that people should not be concerned with the waning phone business but internet giants, Google and Facebook.  Jonathan Taplin, Op-Ed contributor for the New York Times, investigates this further in, Forget AT&T. The Real Monopolies Are Google and Facebook.

Look At Me Now

What does it look like to others when you use your cellphone?  Ever caught yourself watching TV and checking Facebook at the same time?  The photographer Eric Pickersgill explores our relationship with media in his photographic project, “Removed.”  Mr. Pickersgill recruited friends, family and strangers to pose as if they were holding their phones or electronic devices.  The results were both fascinating and shocking to many.  Seeing themselves so focused on media instead of the person next to them, Eric and his wife created rules such as leaving their phones in the car when they go out to dinner.  Both feel like they’ve gotten to know more about each other and grown closer in the last six months.  Take a look for yourself and listen to his Ted Talk, then see how you feel about the part electronics play in your life.

What do you look like when you look at your electronic device?

What Part Does Social Media Play in Your Life?

Botón_Me_gusta.svgHow often do you check your social media accounts?  Do they play a large part in your social or business life?  You’re not alone.  According to Teddy Wayne for the New York Times, 90% of 18-29 year olds and over 75% of 30-49 year olds use social media on a daily basis.  But times may be changing as a small group of “holdouts” are eschewing social media, even as a marketing platform.  Check out why in, Holdouts of the Social Media Age.

 

Industry Standard Paid Leave

qZtjvImMIf you are/were a working mother, how long was your maternity leave?  Did your spouse also receive any time off after your child’s birth?  Although some companies have been offering parental leave for many years, it’s nothing like what is happening at Netflix who is now becoming an industry leader for offering any new parents paid leave during the entire first year of their child’s life.  Sound amazing and a little crazy?  Well, it’s based on research showing that employees who are not worried about home life are more efficient and productive.  Imagine being able to have your cake and eat it too.

Please leave your message at the sound of the tone…

gI_129707_No VoicemailWhen was the last time someone didn’t return you call even though you left a voicemail?  Were they under age 35?  Apparently that makes a difference and the trend is growing.  When you really think about it, voicemails do seem ‘so five minutes ago’ when you could have just texted and saved your breath and mine. 😉

Please Do Not Leave A Message: Why Millennials Hate Voice Mail

Go Beyond The Friend Zone

Facebook_like_thumb“If you’re just out there fishing for new customers, Facebook is by far the most efficient channel,” said Bob Buch, chief executive of SocialWire, a San Francisco company that helps retailers market on Facebook.

What do you think?  Have you used Facebook as part of your marketing strategy?  Does it work?  From the numbers, it appears lots of individuals and companies think so.
http://www.nytimes.com/2014/07/24/technology/facebooks-profit-soars-past-expectations-fueled-by-mobile-ads.html?_r=0

The new water cooler

water-cooler

But in a series of recent rulings and advisories, labor regulators have declared many such blanket restrictions illegal. TheNational Labor Relations Board says workers have a right to discuss work conditions freely and without fear of retribution, whether the discussion takes place at the office or on Facebook.

Read more of the article by Steven Greenhouse
.

 

 

Moolala: Ooo La La?

Moolala is the most recent opportunity that I have been offered that operates like Grupon or LivingSocial Deals.  Businesses offer reduced rates on services or goods;  I am offered the opportunity to purchase them.  Grupon offers me $10 if I refer friends.  From Grupon’s website:

We’re giving $10 in Groupon Bucks for every friend you refer when they make their first purchase. It’s our way of saying “thanks” for spreading the word and increasing our collective buying power! Groupon Bucks can be used toward any Groupon purchase, and they never expire.

LivingSocial offers my deal for free if I share my purchase and at least three people buy it:

Share for a Free Deal
After you buy the deal, you’ll get a unique link to share. If three people buy the deal using your link, then your deal is free.

Here’s Moolala’s pitch:

There’s more – we want to help you make money, too!
We will give you 2% back on each deal you buy. And for each friend you refer to Moolala, you will earn 2% of every deal they buy. And that’s not all: we’ll pay you 2% for each friend they refer, and again for your friends’ friends’ friends and your friends’ friends’ friends’ friends. It’s a 2% five-level reward system. That adds up to lots of rewards for you and your friends.
Use your rewards to buy the Moolala deals you love or even redeem them for cash. It’s up to you.
So start inviting friends and earning rewards now.

There’s more – we want to help you make money, too! We will give you 2% back on each deal you buy. And for each friend you refer to Moolala, you will earn 2% of every deal they buy. And that’s not all: we’ll pay you 2% for each friend they refer, and again for your friends’ friends’ friends and your friends’ friends’ friends’ friends. It’s a 2% five-level reward system. That adds up to lots of rewards for you and your friends.

Use your rewards to buy the Moolala deals you love or even redeem them for cash. It’s up to you.
So start inviting friends and earning rewards now.

Whenever I see “we’ll pay you based on your friends’ friends” ,  I immediately think,  “pyramid selling and chain letters.”  It appears Moolala is an Austin based business that was formed in 2010.  Here’s the LinkedIn reference. I joined Moolala to help  my missionary, traveler friend receive his 2% should I make a purchase.

My least favorite is the LivingSocial offer.  I’m not sure I know three people that would make the same purchases as I would make.  My choice is between the immediate $10 of Grupon or a potentional stream of 2% commissions of Moolala.  The Grupon offer seems more bird in the hand to me, so I would choose Grupon.  Except, what if all of my friends have already signed up?  Then I think that there’s “no soup for me.”

It will be interesting to see which company is most rewarded by the market place.