Try it before you buy it at Sephora! The nations number one speciality beauty retailer has added all kinds of new touches to their in-store shopping experience. For example, see yourself in all kinds of lashes, experiment with a range of perfumes, or let a stylist apply foundation from their large collection. In a selfie obsessed and friend critiquing world, this allows the customer to get a feel for the cosmetics before they make a purchase. It also inspires shoppers to spend lots more time in the store. Sephora is finding that the longer they stay, the more they buy.
Tag: buying
Buy Only What You’ll Use
Give yourself time to think about every purchase. That’s what Carl Richards, for the New York Times suggests in his article, New Rule: All Purchases Subject to a 7-Day Mental Quarantine. We have a similar process in our house for purchases made at Goodwill. If you bring it home, you must clean it and incorporate it into your life within seven days or it goes back to Goodwill. In many ways, this compares to the seven-day item quarantine Carl’s family is currently using.
During the quarantine, the person desiring the object must answer the following questions: How much did it cost? Are you replacing something you already own? Why do you think it’s amazing? And if it’s food, are you sure you’ll eat it? Once the time limit has passed, it is much easier to make an ‘informed’ decision and not end up with something you’ll never wear, use or eat. Give it a try and let us know if it works for you in the comments.