A Mind Is a Terrible Thing To Waste

219px-Ad_Council_logo.svg“Only You Can Prevent Forest Fires.”
“Take a Bite Outta Crime.”

Q:  Who said these famous lines and from what ad agency did they originate?

A:  The Ad Council.

Since its inception, to encourage the public during WWII, the Ad Council has helped develop thousands of public service announcements.  The group maintains 35 to 40 active campaigns at one time and receives funding mainly from corporations and individuals, as well as time donated by top ad agencies and media outlets.

Enter the social media generation and the Ad Council is right there, ready to meet this new audience.  One of their latest campaigns, “I Am a Witness”  focuses on bullying and digital communications.  No doubt it will be fascinating to see what new Ad Council slogans become part of our everyday speech.

The Ad Council Adapts to Stay Relevant in an Age of Social Action

Blessed Advertising

brazil_006American Airlines and Fiat/Chrysler Automobiles are reaping huge benefits from being the Pope’s transportation during his trip to the United States.  The intense media coverage often features shots of his plane or the various cars in which he is traveling.  “If you’re going to buy the equivalent ad space, you’re talking about millions of dollars,” observed Tim Maleeny, Havas Worldwide’s chief strategist. The fact that the Pope is photographed in or near the vehicles is providing quite an endorsement campaign for these companies.

POPE FRANCIS IS GIVING THESE BRANDS A HUGE MARKETING BOOST