So why haven’t you? You’ve seen it all over Facebook and Instagram and now it’s your turn. Been challenged yet? Well get out the ice bucket and your credit card and do both. Just like these girls who recently finished not only a bucket of ice water on their heads, but a splash into an icy pool. Social media is changing the way we give, and lowering the age on philanthropy. Why are you still reading this? Open the freezer, grab your bucket and get going, because everybody’s doing it. Better hurry or you’re going to get left behind!
