Go Beyond The Friend Zone

Facebook_like_thumb“If you’re just out there fishing for new customers, Facebook is by far the most efficient channel,” said Bob Buch, chief executive of SocialWire, a San Francisco company that helps retailers market on Facebook.

What do you think?  Have you used Facebook as part of your marketing strategy?  Does it work?  From the numbers, it appears lots of individuals and companies think so.
http://www.nytimes.com/2014/07/24/technology/facebooks-profit-soars-past-expectations-fueled-by-mobile-ads.html?_r=0

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